Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
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Wendy Goldman Scherer
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- Columbia, MD
- United States
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Social Studies Group Blog
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- About Me:
- Wendy founded Scherer Cybrarian in 1995. She knew from her years as a partner with Bozell Worldwide that there was a great need for knowledge synthesis and business research that was more than a mere information dump. The business has grown and expanded over the years to include primary research, GIS, news aggregation and monitoring, and much more. But what she loves the most is social media research. (Don’t laugh. Everyone should love their work as much as Wendy does!) Scherer has been working with clients for many years now on social media monitoring and reporting and, best of all, social focal reporting.
- Website:
- http://www.socialstudiesgroup.com
- My Interest in Competitive Intelligence is:
- No analysis or strategy can be formulated without looking outside the brand or client to see the world in which it fits. We are called upon to assist our clients with knowledge for marketing strategy, product development and other business issues - none of which can be determined in a vacuum.
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Latest Activity
I find websites like www.wikiinvest.com as good starting points for CI projects. But again these are more websites than tools. I have not come across any comprehensive tools than can do the analysis for you and most CI tools I have seen here and els…
I've compiled a list of on-line CI resources here: http://augustjackson.net/competitive-intelligence-resources/
P.S. Elen thanks for the shout-out for the CI Podcast.
Hi Richard,
Seena's book is a great way to start your CI library. Here is the link to a prior Ning discussion on this topic which I think you'll find helpful. http://competitiveintelligence.ning.com/forum/topics/the-essential-ci-library. I also use…
I am reading Seena Sharp's Competitive Intelligence Advantage and it is quickly becoming a favorite. I have read other books and found them too academic to be practical. I am compiling a list of recommended reading (books, websites, blogs, magazines…
I am reading Seena Sharp's Competitive Intelligence Advantageand it is quickly becoming one of my favorites. I have read other books, but got little practical use out of them--they were much to academic. I am trying to compile a recommended bibliogr…
I am enjoying the book, still working through it with all my other reading, but I like the practicality of it. Practitioners of the art need more than academic treaties on the subject. And thanks for making it a Kindle selection--when you travel aro…
Well getting a clean feed takes a combination of good web-sources and appropriate taxonomy-based semantic filters. It seems your friend's RSS is clean and thus it may be worth to look at his/her taxonomy. Any insight?
Indeed Richard you seem pretty well covered as far as information retrieval is concerned.
What about analysis, sharing, collaboration with others? What about aggregating those feeds together?
Any insights would be helpful.
I use e-sobi. It is a rss and podcast feed reader. I can add the feeds I want, I can store pages for later use, I can set alerts. Seems to be more powerful than the free readers. SInce you can organize it the way you want, it provides a way to quick…
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