I am having a number of discussions with people of various functional specialties including marketing, product development, general management and R&D.
One thing that strikes me (but may not surprise you) is the certainty about competitive intelligence (most all profess to know about it and practice it) and the lack of value that they are receiving.
Okay, that sounds like an opening to me for someone that purports to know CI. So, in each discussion I give examples of potential benefits that are meant to be tailored to whatever job the other person is doing. Maybe their concept of CI and its value is limited?
I am thinking that I would like to write this down. Then, when I meet another product marketing person I could hand them something to them explaining (generically) how CI might help product marketing.
Before I go off and write a series of such articles, it occurred to me that someone may have already done this work.
Do you know of a source of short descriptions of potential CI benefits that have been written for different functional groups in a high technology company?
-- Tom Hawes
Strategically Thinking Blog
JTHawes Consulting Website