Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Keen to get people's thoughts and applications of Twitter that they have found useful in their line of work. Has anyone had any joy with deploying an internal Twitter platform that keeps the tweets inside the organisation? Consider simple 140 characters long market based observations from people out in the field or is it a case that microblogging at work is not a social behaviour that fits within the reporting process of sales or other functions and so will not get adopted?
To start things off, I shall blatantly take the top 10 tips shared at a UK SLA Meeting recently with the slides available at .
#1 Repeat after me, Twitter is a business tool, Twitter is a business tool, Twitter is a business tool
#2 Capitalise on functionality that extends social networking. It's MICROBLOGGING
#3 Consider the primary purpose of your Twitter account: PR/marketing, information services provision, learning/intelligence gathering, social?
#4 Cultivate your Twitter account personality according to primary function and identity. Key to reputation management and winning/keeping followers
#5 Tell me the company that you keep and I'll tell you what you are. Follow strategically and with purpose, because time is short
#6 Fit your output to format, taking into account follower attention span and extensive consumption of tweets via mobile devices
#7 Shorten, shorten, shorten, short
#8 Make your content retrievable, hashtags, incorporation of usernames
#9 Timing is everything. Post your blog entry, decide the shortened URL via http://bit.ly, post the tweet, watch the hits come in
#10 Keep it open, power of asymmetrical relationships and legitimate peripheral participation