Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Seena Sharp
  • Female
  • Los Angeles, CA
  • United States
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Seena Sharp's Discussions

"Neither Competitive Nor Intelligent"

Started this discussion. Last reply by Seena Sharp Jul 13, 2009. 8 Replies

What's in a Name?

Started this discussion. Last reply by Rob Duncan May 20, 2009. 29 Replies

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Profile Information

About Me:
Seena Sharp is a pioneer in Competitive Intelligence, founding Sharp Market Intelligence in 1979, following a successful corporate career in New York City, during which time she earned her masters degree in mathematics from New York University.

Sharp Market Intelligence specializes in market intelligence - market drivers, unknown customers, alternative uses, emerging competitors, openness of the industry to a new vendor, different distribution channels, trends and market shifts, as well as traditional industry analysis and competitor profiles.

John Wiley invited Seena to write the book on CI, Competitive Intelligence Advantage, which was recently published and already has dozens of five-star reviews on Amazon. The book makes a compelling case for the immediate and powerful advantage of CI for strategic and marketing decisions.

Sharp Synthesis is a service that organizes and analyzes a company's internal data and information when they don't have time or expertise. Finally, Seena Sharp is a frequent speaker (US and Europe) and writer on CI, as well as using CI for early warning.

The company publishes the popular SharpInsights, frequently quoted brief eblurbs on the changing marketplace - globally.
My Interest in Competitive Intelligence is:
Learning new, more, improved thinking and approaches.

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Seena Sharp's Blog

New Book Announcement

Posted on December 13, 2009 at 3:53pm 8 Comments

Hear ye! Hear ye! I am proud to announce the publication of my new book, Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World (Wiley).

This book is an essential manual for the business community, and specifically for executives and management who are unfamiliar with CI or who think CI is something like market research or business intelligence, neither of which are true.

The book provides a clear discourse… Continue

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At 1:09pm on June 12, 2008, Scott Yaw said…
sorry, out of office today
At 7:39am on June 12, 2008, Scott Yaw said…
Seena, I would like to keep you in mind as part of our network of CI specialists. Your areas of expertise seem like a good fit with our consumer product client needs.

At 4:17pm on May 16, 2008, Arik Johnson said…
Looks like it worked Seena - great to see you here!

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