Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Integrate Sales & Marketing to Capture & Deliver Intelligence

Event Details

Time: November 15, 2011 from 1pm to 2pm
Location: https://www2.gotomeeting.com/register/634254746
Website or Map: https://www2.gotomeeting.com/…
Event Type: webinar, sponsored, by, aurora, wdc, for, sla, ci, division
Organized By: SLA CI Division
Latest Activity: Nov 11, 2011

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Event Description

4 experienced CI practitioners will share practical examples of how you can collaborate with Sales & Marketing to improve your CI collection/analysis. Specifically what you can provide and capture from Sales and Marketing professionals, and how this can be analyzed to provide insight.

Nov 15: 1-2 pm Eastern USA time

Susan Berkman - Research-Ability (Giving to Sales & Marketing)

Marcy Phelps - Phelps Research (Marketing Professionals as End Users)

Ellen Naylor - Business Intelligence Source (Capturing CI from Sales)

Anna Shallenberger - Shallenberger Intelligence (Researching & Analyzing Competitors for Sales/Marketing)