I just came across a story on FlightBlogger about a presentation done by Airbus's Head of Engineering Intelligence and there's some questions as to how Airbus obtained some of the data in the presentation. I've posted it on the cimarketplace
blog and am pasting below. The PDF of the presentation deck (all 46 slides) is available here
. Question for this crowd is based on the information provided in the FlightBlogger piece do you suspect some unethical behavior on the part of Airbus?
Re-post of CIMarketplace piece:
has posted a PDF copy of the competitive intelligence on Boeing's 787 project, titled Boeing 787 Lessons Learnt
, that was presented internally by Burkhard Domke, Airbus's Head of Engineering Intelligence in their Future Projects Office. As the author of the blog points out there are some questions as to how some of the data was gathered, although Airbus claims they've done nothing wrong. From the post:
Competitive intelligence is a standard practice in the aerospace industry, but the information revealed in the Airbus analysis reveals a scope and specificity of the data collected.
The document includes what appear to be seven slides labelled BOEING PROPRIETARY with a format style used in Boeing presentations, including two that appear to have been photocopied, raising questions about the methods and sources the European consortium utilizes to collect its data.
Airbus claims the presentation, as well as its competitive intelligence gathering methods, fully comply with all laws. Though when approached about how the information was gathered, Airbus declined to address it specifically, suggesting that a lot of data labelled BOEING PROPRIETARY is freely available online. Airbus added that not all documents labelled BOEING PROPRIETARY are in fact proprietary. A spokesman emphasized that Airbus closely watches the market to draw its own conclusions, as do its competitors.
A search engine query for "Boeing Proprietary PPT" did not yield the slides in question.
Boeing declined comment until it reviewed the presentation.
It will be interesting to see what comes of this.