In my many discussions with high tech managers, most will recognize the need for effective competitive intelligence. Many will say that CI is poorly or, at best, partially done in their organizations. It is common to hear that product managers, for instance, have THE responsibility to understand the competitive products and show this whenever a new product is being considered.
Viewing this from outside an organization, I have been wondering how to explain a fuller vision for competitive intelligence and then to make it easy for an organization to do a self assessment.
To this end, I have drafted a survey covering 10 areas that I think are important. Do you think that this survey would be effective? What important areas or questions are being omitted?
What tools have you used or are you aware that accomplish a similar purpose? How have those assessments led to concrete actions?
-- Tom Hawes
Strategically Thinking Blog
JTHawes Consulting Website