Laura Mitchelson, Managing Director, Amber, Shanghai
I am the Managing Director of Amber, a strategic planning and research firm based in Shanghai. We supply multinationals with market forecasting, lead generation, competitive intelligence and customer satisfaction studies. I have been based in East China for 12 years but enjoy holidays in the north of England on a regular basis!
So far so good in fact - we brought our partners Comintelli and KappaWest with us this time and really had a nice reception - Lion Wang is doing a great job locally and we're easing into things. See you next time and I'll let you know if something materializes you might help with.
Hi Laura - I'm in Shanghai another 24 hours (leaving at dawn November 18) but missed you at Prof. Miao's dinner last night - I'd assumed I'd see you there so sorry I haven't gotten in touch earlier. Care to connect for a drink tonight and catchup or is it too short notice? If you can't, I'll be back soon enough so don't rearrange anything on my account.
Thanks for your message. Yes, we offer our full suite of services across Asia Pacific including throughout China although, depending on what is required, our coverage is better in bigger cities.
Most of our work in China is conducting supplier audits for US and European consumer goods companies. However, we are doing a number of marketing support activities including retail quality audits for two multi-national consumer goods companies.
The way we generally work is to firstly design a survey protocol and sampling program, develop the data collection forms and then have our reps pick-up and assess for criteria such as labelling, fill levels, shelf coverage and appearance, merchandising etc for their products and those of competitors. Generally the companies do their own analysis of the results.
We actually don't do a lot of work for competitive intel and market research companies which I would like to change. We could effectively become your "arms and legs" on the ground - we collect the data, you present the analysis and recommendations.
Anyway, please let me know if you have any questions and to let me know if we can help you in any way. You can contact me at firstname.lastname@example.org
Thanks again for contacting me. Regards, Steve
It will be great, my email is email@example.com. Actually I have a presentation to do for my teacher but the main goal of this is to put together some usefull contacts, sumarize an understanding situation of the CI in china or asia (in phamramceutical but any other subject will be appreciated as well) in order to find some partners through the teacher's network and/or my teacher himself. In order to make my school much "international". I will be please to tell you more about this if you want so, Alex