Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Peter Sorgenfrei's Page
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- About Me:
- Sorgenfrei LLC was founded on the belief that consumer and competitive research could be more client-friendly, more accurate, more dependable, more inspired, and more affordable.
So far our clients agree.
Peter Sorgenfrei, founder, started his career with Nordea, a Scandinavian financial services conglomerate in his native Denmark.
He left Denmark for the U.S. and DaimlerChrysler's captive finance company. After DaimlerChrysler Peter continued his career with Toyota in the U.S. where he quickly became responsible for the market research activities at Toyota's North American holding company. Peter then moved to Wall Street, covering automotive stocks for the global financial firm, UBS.
After years of interaction with research vendors, Peter decided it was time to develop a different kind of market and competitive research firm; an adaptable format providing clients with whatever they need, be it a little creativity and inspiration, or the short, sharp facts.
Peter holds a B.S. and M.S. degree, both in Economics, from the University of Copenhagen, where he also taught. He is a member of the Society of Automotive Analysts, Society of Automotive Engineers, the Society of Competitive Intelligence Professionals, and the World Future Society.
- Website:
- http://www.sorgenfreillc.com
Latest Activity
Hello,
We are proud to announce that our benchmark study has achieved 150 companies few weeks ago. Several companies have been very active in participating and recognizing the value add of the tool. I hope that we will get more companies involved.…
For anyone interested in reading about the latest ideas and talking it over together.
If you're like most people, you probably wish you could flip a switch to complete a task, receive an answer or find what you're looking for!
If you had your say, what business activities or parts of your job would you wish to automate? What would y…
I really enjoyed Leonard Fuld's Secret Language of Competitive Intelligence. I thought it was a capstone work of an illustrious career and explained the discipline in serious yet accessible language. It represented the state of the industry in the 2…
As we say goodbye to the "Naughty Oughties" I'm compiling a list of the best books for competitive intelligence - which do you recommend?
Well said Lance! The irony of CI is that, strategically, it's often best to ignore your competition and concentrate on getting your own act together.
- ICI-34 Counter Intelligence on March 19, 2010 from 6pm to 7pm
- ICI-26 Psychology of Intelligence Analysis on March 18, 2010 from 9am to 6pm
- ICI-36 Information Warfare on March 17, 2010 from 9am to 6pm
Compete Against Yourself and Your Own Strategies
What Yourself Dust Your Competition
By Lance Winslow
Before retirement, many people said I was paranoid and that I acted like Don Quixote busy chasing windmills. The reality is I always assumed that…
From the Gift Store
- Scenario analysis: planning for uncertain futures - Washington DC on January 14, 2010 from 5:30pm to 7:30pm
- Minnesota Chapter Holiday Party on December 10, 2009 from 6pm to 9pm
- Scenario Analysis: planning for uncertain futures. Washington DC chapter meeting on January 14, 2010 from 5:30pm to 7:30pm
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Yes, so did Martha Matteo with me. Pleased to "meet" you. I have seen on your web site that you have Mazda (MNAO) as client. Are they a regular client of yours? I guess I have missed your interview on ZDF for it may have been broadcast already last week, right?
Best regards
Leila