Sorgenfrei LLC was founded on the belief that consumer and competitive research could be more client-friendly, more accurate, more dependable, more inspired, and more affordable.
So far our clients agree.
Peter Sorgenfrei, founder, started his career with Nordea, a Scandinavian financial services conglomerate in his native Denmark.
He left Denmark for the U.S. and DaimlerChrysler's captive finance company. After DaimlerChrysler Peter continued his career with Toyota in the U.S. where he quickly became responsible for the market research activities at Toyota's North American holding company. Peter then moved to Wall Street, covering automotive stocks for the global financial firm, UBS.
After years of interaction with research vendors, Peter decided it was time to develop a different kind of market and competitive research firm; an adaptable format providing clients with whatever they need, be it a little creativity and inspiration, or the short, sharp facts.
Peter holds a B.S. and M.S. degree, both in Economics, from the University of Copenhagen, where he also taught. He is a member of the Society of Automotive Analysts, Society of Automotive Engineers, the Society of Competitive Intelligence Professionals, and the World Future Society.