Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
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Now, it gets interesting. :)
I will try to summarize the discussion so far: basically, the difference between CI and PI is – and should be – that CI professional, unlike PIs, always follows all ethical principles of the profession (e.g. SCIP code...
Hi Puji,
This is a great question. I find that Europe has the most experience applying competitive intelligence methodologies to its territories, which tend to operate independently due to historical and cultural factors. France and Switzerland i...
For CTI practitioners - share your insights
http://www.reuters.com/article/technologyNews/idUSTRE5AQ0TR20091127
This link is to an article about how video gaming might help forensic investigators determine what happened at the scene of a crime.
Do you think there could be an application f...
thank you Vivek, could you recommnend me a book or addicional info about rbv models?
thank you/regards!
Puji,
Strategic Clusters.
I hope you get the drift!
A group for people based in the UK (& Ireland) with an interest in competitive & marketing intelligence.
I used CTI in Process Design of chemical industry with CI-IC model http://herdyliow.wordpress.com/mon-poster/, if you have some experience please share, especially simulation tools
For CTI practitioners - share your insights
A collective of professionals and passionate amateurs around the globe who analyze a world in transition and help guide leaders in their most critical decisions.
Thank you August,
do you know where I can find the advantages for those regions who have developed CI or any information/example to read? because I wonder how can the CI can help for their success and how.
thank you very much
regards
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Check out this site and Linked In for "biopharma" groups. You may find some who will give you the background you need.
Martha
We should talk by phone. Can you invest some $$ in training (deductable, I think) for career change? If so, there is a group in Boston that can give you the basics of CI, as well as a book from the SCIP web site (www.scip.org) called "Starting a CI Unit" which goes over everything from "What is CI?" to how you can do the job...
Then, of course, there are your former colleagues...
Time is my problem- I am really fully committed between now and January- and you hopefully will be launched before then.
What I suggest is that when talking to smaller companies, you offer yourself as a technical expert knowledgeable in "assement of the external environment in the context of internal issues." That's the jargon term for what we do..
You have been doing that from a specific product/IP focus, but in your case, the competitive environment has been limited to the technology you are studying. As a CTI analyst, you need to consider the braoder competitive arena, including virtually any treatment or product that could affect your company's ability to a) recruit patients for clinical trials and b) interest MDs in the putative target product profile. [As an example, while the company might be developing a "shrink prostate" treament for BPH, there are always new and improved surgeries to watch for...
Then, it is a question of integrating yourself into the organization, understanding how to complement (but not compete with or threaten) .colleagues in Pipeline Marketing, Market Research and R&D (esp project teams) In those cases, your job is to keep abreast of the competitive environment, track relevant products and technology and, when relevant, uncover company strategies that might present threats to your own. The "company strategy" bit can draw on the same data as the product focus but the presentation is different [ ie "How many different approaches is this company taking in this product area? How serious are they? Franchises to protect? Experts to hire, etc? Seeking licensing opportunities?, etc].
This is a bit of a brain dump, but I think you get the idea. You ARE an analyst at heart. You just need to understand the frameworks (and jargon) that would allow you to fill the CTI role...
Martha
How is the job hunt going? Do yo need a recommendation??
Martha
- Arik
Welcome aboard! See the CTI group site and let us know your interests.
Martha