Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

All Blog Posts (275)

SCIP09 Chicago Conference Review

As I've been reflecting this week on the key takeaways of SCIP’s International Conference & Exhibition in Chicago last week, I wanted to extend a thank you to all of you that attended and caused the conference to be engaging to our intellects and extremely fun to attend. I want to personally thank my Vice Chair, August Jackson, for all of his work surrounding the conference – I can say confidently, we’re all in very good hands with August as he prepares the team for SCIP10’s program in D.C.… Continue

Added by Derek Johnson on May 1, 2009 at 3:05pm — 2 Comments

Social Media Marketing

Social Media Marketing is very popular and all major brands/companies are catching up this trend.If you are interested in checking out which company follows what kind of Social Media Marketing Channel then check out Social Media Marketing Wiki hosted by Peter Kim

Top digital marketing trends in 2009:

• Blogging

• Micro-blogging Services(I mean Twitter)

• Search Engine Optimization & Marketing

• Pay Per Click or Performance based… Continue

Added by V Narasimha Reddy on April 30, 2009 at 4:53am — 5 Comments

You are invited to Aurora Sports at SCIP09

This year, Aurora WDC launched Aurora Sports to make it possible for SCIP09 attendees who enjoy exercising to have an opportunity to get in a scenic run around Chicago’s waterfront, a stress-relieving yoga class, or a casual gym workout. All you need to do is show up and you could win a 32" Samsung LCD HDTV.

Anyone and everyone is invited and no RSVP is necessary.… Continue

Added by Arik Johnson on April 22, 2009 at 11:30am — No Comments

Trade Data Use: Competitive Intelligence

One the biggest ways that Zepol's users utilize trade data in their companies is for competitive intelligence. They track their competitors and understand what suppliers other companies in their industry are working with. In addition, they look at the products that they import to better understand their marketplace. Competitive intelligence, at its core, is about making… Continue

Added by Kevin on April 15, 2009 at 9:17am — No Comments

Capture Precious Competitor & Market Intelligence through Elicitation

I had meant to post this event on our Ning calendar, but alas I was traveling during the last several weeks and forgot. However, you can have the benefit of this webinar here, including the slides and the… Continue

Added by Ellen Naylor on April 9, 2009 at 5:42pm — No Comments

Mobile Oil Change Business Competitive Intelligence Gathering in Business Planning Phase; Case Study - By Lance Winslow

By Lance Winslow

Whenever you start any type of business, it is a pretty good idea to see what competition you might have out there. Find out what they are charging, who they are and what type of volume they have. If you are planning on starting a Mobile Oil Change business, these rules also apply. Typically, mobile oil change operators do not realize that their biggest competition is really the low-cost discounters that are at fixed… Continue

Added by Lance Winslow on March 28, 2009 at 1:27am — No Comments

Chase - California Dreaming

During the Chase investor day last week, Charlie Scharf (CEO of Retail Financial Services) made comments that were as good as I’ve heard in probably two years. Scharf suggested he can see the peak of home equity losses. That’s not all, Scharf also said he also sees a bottom forming in the California market. If I was just dreaming, please don’t wake me!

Scharf sounded more like a Chief Credit Officer than the head of retail banking. Scharf spent the majority of… Continue

Added by Steven D. Audino on March 3, 2009 at 8:34am — No Comments

The Next Gen, Business and CI

Lately, I've been doing a lot of thinking as well as presenting to a variety of community, interest and professional groups about workforce and career development issues. The research I'm doing in this sphere is both interesting and potentially important, not the least of which because we are in a recessionary context, but also because the workplace of future decades (2010+) is likely to have different characteristics than the ones I became so familiar with over the last 20-30 years. Think… Continue

Added by Craig S. Fleisher on March 3, 2009 at 7:36am — 1 Comment

Webinar, Feb 25 12:00pm EST: Making Competitive Analysis Pay

louis columbus

Louis Columbus

Cincom Team Member

Register for this webinar.

Webinar Summary: Ryma’s Feburary 25th Webinar at 12EST given by Louis Columbus. Concentrating on getting beyond the superficial data competitors share about…

Continue

Added by Val Workman on February 21, 2009 at 8:00am — No Comments

The Supermarket is Dead!

When Vikram Pandit first took over as CEO at the end of 2007, many said he was the only person the company could find to take the job. During the review of fourth quarter earnings, Pandit said his “administration” had effectively inherited numerous troubles which were not of their doing. I think many would accept that, I do. Whether by choice or not, Mr Pandit is now trying to do what should have been a long time ago – he’s announced a liquidation sale, the supermarket is… Continue

Added by Steven D. Audino on February 20, 2009 at 9:39am — No Comments

Counter Intelligence and Misdirection - Lance Winslow

By Lance Winslow

How to Drive Your Competition Absolutely Crazy

Psyche wars in business are just as much a reality as they are in the battlespace. Business is often likened to war, and there is really a good reason for that. The fog of war will serve you well if you can learn some of the rules of the game; namely there aren't any. You'll figure it out some day or it will eat your lunch.

So, you ask;… Continue

Added by Lance Winslow on February 15, 2009 at 12:14am — 6 Comments

Win Loss Analysis is more than Competitive Intelligence

Win loss analysis is my favorite tactical cooperative intelligence practice as it offers the best ROI of any sales intelligence tool. You gain intelligence by interviewing your customers shortly after the sales event to find out why they chose to do business with you or decided on a competitor. The data gathered combines knowledge from sales, customers, competitors, and your marketplace.

Consider these points to develop a cooperative B to B win loss process:

- Clearly… Continue

Added by Ellen Naylor on February 4, 2009 at 12:21pm — 3 Comments

Gool-Bama-Cash finantial recipe

It is Solo - per - Te

Gool-Bama-Cash Recipe is allways for 1 person, Solo-per-Te :

@ Shift 10 €uros parcels of your bank money into personalized money creating some "Owndated Webquantums".

@ Keep it into cashkeeping mode as your live-savings running the web for cash results and dealing time by webcashmatic plusvalues.

@ Leave it under googledepending maintenance.

@ Join obamadepending… Continue

Added by FilipeAlvesFerreira on February 4, 2009 at 12:00pm — 2 Comments

What is competitive intelligence?

"There are no secrets, only information you don't yet have."

Source: from the Drop.io Blog

I thought that was a very pithy, if apt, description of CI.

Added by Sally Church, Ph.D on February 3, 2009 at 1:23pm — 2 Comments

The Reconnaissance Report from Aurora WDC - Thursday 29 January 2009 - Intelligence 2.0 Webinar on Healthcare CI Solutions

There were a few suggestions after I sent around my newsletter from yesterday that I cross post here as a blog entry so here it is. I'll try and get the event online as well and sharable.

- Arik…

Continue

Added by Arik Johnson on January 30, 2009 at 2:30pm — No Comments

Twitter Feed for SCIP DC Event - New Ways of Knowing 2.0

Our good friends at SCIP's DC chapter are having what looks to be a great CI workshop today called "New Ways of Knowing 2.0" - check it out directly on the Twitter search page or I've dropped a feed onto the top of the Ning site as well. Description is below for those interested - looks like they're just finishing up snacks before program start at 12:45… Continue

Added by Arik Johnson on January 28, 2009 at 11:30am — 1 Comment

Deadline for papers for ECIS 2009 in 2 weeks

Dear all,

If anyone should be interested ECIS 2009 have opened for poster sessions. Write a small paper and send it in to lmasson@escem.fr within February 1 2009. see

http://www.atelis.org/Version_ang/pages/evenements_3colloque_europeen.htm

See you in Stockholm this summer!

Kind regards,

Klaus

Added by klaus Söilen on January 14, 2009 at 3:09am — No Comments

Frost & Sullivan CI Summit Play-by-Play on Twitter

Greetings from New Orleans!

I'm at the Frost & Sullivan CI meeting in New Orleans this week and I know a few of you are here as well.

August Jackson and I (at least) are twittering the meeting blow-by-blow, so follow the action from the homepage where I've dropped a temporary feed reader or on Twitter directly, then add your comments, feedback… Continue

Added by Arik Johnson on January 12, 2009 at 8:30am — 1 Comment

Corporate Espionage in Franchising

By Lance Winslow

Franchising Trade Journals do not do well, because today with all the industry regulations only about 1800 active franchise actually exist in the US. Down sharply over the past five years. Why? Over-regulation. Now you have a Bank Cooperative, which owns a company that collect data, FranData of Uniform Franchise Offering Circulars, which are the industries required disclosure documents to new franchise… Continue

Added by Lance Winslow on December 31, 2008 at 2:45am — No Comments

Can MBA students learn to effectively do competitive analysis?

I just finished my most recent MBA course teaching Business and Competitive Analysis to our newest crop of students here at the University of Windsor's Odette School of Business. I actually did this version of the course over two straight weeks, with only a weekend in between to allow people a chance to absorb the material. It was a fast and wild ride, but the students and I seem to have come through it okay. It was nice seeing them rise to the challenge, as I've always been known as a… Continue

Added by Craig S. Fleisher on December 19, 2008 at 5:14pm — No Comments