Hear ye! Hear ye! I am proud to announce the publication of my new book, Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World (Wiley).
This book is an essential manual for the business community, and specifically for executives and management who are unfamiliar with CI or who think CI is something like market research or business intelligence, neither of which are true.
The book provides a clear discourse into the power of CI and the immediate benefit for a company or its clients. And it drives the message that CI is all about making better decisions, smarter decisions, decisions that lead to success.
One chapter addresses why competitors are not nearly as important in the information matrix as conventional CI wisdom indicates; one chapter explains why executives are often blindsided by their own knowledge or by their ignorance. There’s a chapter that dispels the many myths surrounding CI; and still another that identifies the numerous applications for CI.
This very readable book includes more than 70 real market examples, and will engage your colleagues and clients alike – even those who don't understand the direct benefits. It will definitively offer a good number of reasons for them to jump on the CI bandwagon – not to mention that it also makes a great gift for the business student or manager who wants to offer greater value to their firm.
I am a 20+ year member of SCIP, a Fellows Award recipient, and I chaired the Los Angeles SCIP chapter for 7 years.
Read all the great reviews on Amazon http://tinyurl.com/sharp-book