Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

July 2012 Blog Posts (4)

Tools for effective strategy formulation

Most companies undertake annual strategy planning exercises (STRAP) to lay down the plan for the coming year. They undertake market/business research and competitive intelligence to support their planning.

Some of this research is backward looking – How much did the market grow last year? What did my competitors do? Some research is forward looking – How much is the market likely to grow next year? What plans have my competitors announced? and so on. Excel spreadsheets then used for…


Added by Varsha Chitale on July 24, 2012 at 6:31am — No Comments

OSINT - Directory site updates Research Center Viktor Voksanaeva for July-August 2012

OSINT - Directory site updates Research Center Viktor Voksanaeva for July-August 2012

Dear Colleagues,

I suggest read the informational materials that are posted 17 July 2012 on the site of the Research Center of Viktor Voksanaeva. I hope that the material will be useful to all analysts.

Sincerely, B. Voksanaev

Under the heading: Analytical materials on OSINT…


Added by Viktor Voksanaev on July 19, 2012 at 8:39am — No Comments

Automobile industry slowdown: Pit stop or pit fall

General Motors India recently announced plans to phase out some of its old luxury models (Optra and Aveo), owing to the current slowdown in the automobile industry. In an industry where workers rarely get any breaks, GM India had observed 2 non productive days last month to address the sudden fall in demand. Overall sales of Volkswagen another global automobile giant fell by 28% in the last 5 months. The sales charts of many prominent players in the industry are telling the same story.… Continue

Added by Ashwin on July 17, 2012 at 11:00pm — No Comments

Ethics of mystery shopping

Any businessman will tell you that knowing how your competitors sell their wares and at what prices is simply good business practice. But how do you get this information?

Is it Ok to do mystery shopping? As in all other aspects of business, while (most times) there is clarity on what  is legal and what is not, there is a lot of ambiguity on what is ethical and what is not.

My friend owns a clothes boutique. Is it unethical for her to browse around in other boutiques to…


Added by Varsha Chitale on July 13, 2012 at 6:24am — No Comments

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