Arik's comments have lead to a spirited discussion which also invites thoughts about what we call ourselves or our profession. I understand that it's not likely that SCIP will change its name, but the rest of us have to deal with a phrase that is virtually unknown, even among strategists and marketers. Accordingly, we have the option to reconsider this issue.
Many of us started using the term "business intelligence" in the mid 90s to turn the focus away from competitORs, and that worked well for a while - until it was usurped by data management.
Now, I see the early signs that "market intelligence" is slowly being used / usurped by market researchers who want to demonstrate that they offer more than data - that their value proposition now includes analysis.
We know that many CI depts use a wide variety of terms when they don't want to use CI. One of the most popular is some adjective followed by the word insights, such as customer insights or market insights.
It's easy to defend the argument for staying with the term competitive intelligence, but if part of our mantra is staying ahead of change, then we too must be open to what we need to change re our profession - in order to make it current and relevant to business today.
So - how about a naming contest??