Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Hello Academic Ninjas: I am including Vernon Prior's updated list of terms used in CI since it seemed to me that this may be helpful in reducing some of the frustration we often have in speaking with students (or other interested stakeholders) about topics in our field. Vernon has been doing versions of this for years -- some of which have previously made it into SCIP publications, but with the recent loss of the JCIM, this may not occur on a regular basis in the present or future.

Is this helpful to anyone? What other items should we be bringing to this site that can be useful for educational or instructional purposes??

I am hoping this may be of help to our community, but would, as always, caution you that this is Vernon's work (this was acquired today from the web at and any questions you have about the definitions you find herein should be directed to him.

This is a bio about Vernon FYI:

About Vernon Prior

Operating as Prior Knowledge, Vernon Prior is a leading practitioner in competitive intelligence (CI) and knowledge management (KM). Over the past 18 years he has presented training programmes in Australia, Brazil, Brunei, Hong Kong, India, Japan, Malaysia, New Zealand, the Philippines, Singapore, Thailand, and the United Arab Emirates.

Vernon has worked with Bond, Deakin, Monash, and RMIT Universities; the Singapore, Malaysian and Australian Institutes of Management, the College of International Business; the Institute for International Research; the International Quality and Productivity Centre; the CEO Institute; International Enterprise Singapore; the Australian Trade Commission; the Sarawak Economic Development Corporation; the ASEAN-EC Management Centre (Brunei); the Singapore Ministry of Defence; Etisalat Academy (Dubai); the Victorian Department of Industry, Technology and Resources, the Queensland Department of State Development & Innovation; and with many major companies (who prefer not to be identified).

A prolific author, his book, ‘Smart company: finding and managing business intelligence’ (published in 1991 but currently out of print), describes how to manage intelligence for competitive advantage. He wrote ‘Your guide to writing reports’, which was adopted by the Public Service, both Commonwealth and State, as well as by several Australian universities. Vernon also compiled two highly acclaimed directories: ‘Victorian Industry Support Organisations Register’ (VISOR) and the ‘Directory of Research in Victoria’ (DRiV). He has had more than 200 articles published internationally, in newspapers, journals, magazines, and on the Internet.

Vernon has a post-graduate Diploma in Librarianship and Information Science (DipLib), is a Fellow of the Royal Society for the encouragement of the Arts, manufactures and commerce (FRSA), a Fellow of the Society of Competitive Intelligence Professionals (FSCIP), and Founder of the Society of Knowledge and Competitive Intelligence Professionals Australia (SCIPAust).

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Replies to This Discussion

Thanks.. It is really helpful to cover the basic tracks
Hello, Craig, what interests me most is connected with the course Information security ( ) and even more with the concentration Technology for Information Protection ( ): hence what about Corporate security [ ]? Does it play the same role as Counterintelligence but in another area of danger? Let's compare both definitions.

Corporate security aims at protecting Knowledge assets, whether in the form of physical entities or intellectual (tangible and intangible) property.

Counterintelligence refers to those activities that are concerned with identifying and counteracting the threat to security posed by hostile intelligence services or organisations, or by individuals engaged in Espionage, sabotage, or subversion.

They are too much incoherent, aren't they?
For those not familiar with the terms, Corporate security refers to company and business information while Counterintelligence applies to government and military information (more frequently referred to as intelligence). Although I have only just updated my glossary on ten sites worldwide, I will attempt to clarify this in my next update.

Hello, Vernon, do you agree with me that we should first of all update our thinking on security? This new mode of thinking appears also in Australia. Let me exemplify it with the help of the website BUSINESS LIAISON UNIT ["The ASIO Business Liaison Unit (BLU) was established in late 2005 to provide an interface between Australian business and the Australian intelligence community." ( ); "The BLU aims to ensure that owners and operators of critical infrastructure and other relevant members of the Australian business community can access timely ASIO information on matters affecting the security of the assets and staff for which they are responsible. Businesses can use this information to inform their risk management processes." ( ); "In the current security climate, it is increasingly important for businesses to have in place protective security measures to ensure the safety and well-being of their staff and assets. Information on security planning for businesses can be found on the National Security Website." ( ); "Under some circumstances, businesses may be eligible to obtain ASIO advice on physical security on a cost recovery basis. For more information please contact the ASIO T4 protective security unit." (Ibidem)]. Nonetheless, the American mode of thinking on relations between government and private industry in this area is already more explicit ( ).

With due respect to the wisdom of the CI Brotherhood, Competitive Intelligence glossary is incomplete without the mention of "Strategic Inflection Points"


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