"It's funny how conducting win loss analysis really doesn't change over time. I was just re-reading this article in a new vein since I am writing a book on how to conduct win loss analysis. I liked the perspective of including win and loss…"
I am partner and founder of the Acrasio - a consulting boutique focussing on the link between the external market view with the internal orientation of the workforce. see also http://www.acrasio.com. Fo being able to support companies with dedicated personnel for their strategy, CI and marketing work I am partnering with Evalueserve.
very broad and intense ...
Have 15+ years of experience with CI in large sized corporations on a global level. I have published several articles about CI incl. a Financial Times (Germany) Top-10 Bestseller book on that topic - see also www.strategische-wettbewerbsbeobachtung.com, and am a regular speaker on that topic.
vielen Dank für die lieben Weihnachtsgrüße - das war eine wirklich gelungene Überraschung. Noch vor dem Sommer plant das dcif eine Veranstaltung in Berlin. Spätestens da sollten wir uns wiedermal in persona sehen!