Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Luis Madureira
  • Male
  • Lisbon
  • Portugal

Luis Madureira's Friends

  • Bernardo Caupers
  • Luis Martín Sierra
  • monica nixon
  • Dionysia Patrinou
  • Miguel Duarte Ferreira
  • Miguel Duarte Ferreira
  • Adrian Alvarez
  • Alessandro Comai
  • Craig S. Fleisher
  • Eric Garland
  • Arik Johnson

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Latest Activity

Luis Madureira shared a profile on Facebook
Dec 4, 2016
Luis Madureira liked Eric Garland's profile
Dec 4, 2016
Luis Madureira left a comment for Luis Mota
"Parabéns e Feliz dia de Aniversário   Abraço, Luis Madureira"
Aug 23, 2011
Luis Madureira joined Craig S. Fleisher's group


For those anywhere around the globe who teach or do research in the field of competitive intelligence.
Apr 10, 2011
Luis Madureira joined Ellen Naylor's group

Sales and Marketing Intelligence

Sales and marketing are some of the best sources of CI, and are often overlooked. Let's share stories and best practices.
Apr 10, 2011
Luis Madureira joined Arik Johnson's group

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For every level of expertise and/or position description.
Apr 10, 2011
Luis Madureira replied to Alessandro Comai's discussion Google tools for CI
Apr 10, 2011
Luis Madureira replied to Arik Johnson's discussion ICI / ATELIS Competitive Intelligence Conference - Bad Nauheim, Germany - April 5-8
"Dear Arik, I found your presentation most interesting and helpful, specially to think the discipline and its past, present and future trajectory. Well done! Unfortunately I did not have the time to talk to you F2F as I had to do my own presentation…"
Apr 8, 2011

Profile Information

About Me:
Luis is a Master of Competitive Intelligence (CI) CIP-II accredited Advanced Competitive Intelligence Professional (1 /450 in the world | 1 /3 in Iberia). Created S(ocial) M(arket) INT(elligence), a real-time integrative approach to CI.

MSc in Business Economics specialized in Marketing from NOVA School of Business & Economics, postgraduate in eCommerce, Digital Marketing & IT from CATOLICA Lisbon SBE.

Holds an unique set of skills, balancing empirical rigour with creative thinking derived from 2 decades of proficient, resilient leadership in senior roles in Developed & Emerging Markets (US, UK, ES, PT, EU, AO).

Executive proficiency in General Management, Consultancy, Advisory, Business, Innovation & Commercial (Marketing, Trade Marketing and Sales) developed in some of the world's most admired companies - Ogilvy, Heineken, United Coffee, Red Bull, PepsiCo, Coca-Cola and Diageo - and start-up and private companies - uberbrands, Wayfield, Inspirit Music and Approved.

A proactive hands-on business optimiser across all Verticals (Retail, Wholesale, Impulse & eCommerce strategy) while a Visionary, creative entrepreneur, achiever of quality results within realistic time frames ensuring the highest standards. Generates trust and positive feelings at both personal and professional level.

International Lecturer and Teacher of CI, Strategy, Marketing & Innovation in University Masters.

Strategy definition including Business Plans, Marketing, Sales
CI, Knowledge Sharing, Analytics, Planning

Sales Strategy Development, Account Management, Internationalization, Business Development, Change Management

International Brands, Positioning, Brand Building, Product Communication, Branding, Sensory Marketing, Strategic Marketing, Word of Mouth, Innovation, NPD, Digital, Social Media

Route to Market; Market, Channel and Customer Strategy

Mentoring, Coaching

Teaching, Lecturing, Training
My Interest in Competitive Intelligence is:
SMINT - Social Market Intelligence
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