Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
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"Just launched: Executive Program on CI and Data-Driven Decision Making, a partnership between NOVA IMS and SCIP www-novaims.unl.pt/cidddm"
Profile Information
- About Me:
- Luis is a Master of Competitive Intelligence (CI) CIP-II accredited Advanced Competitive Intelligence Professional (1 /450 in the world | 1 /3 in Iberia). Created S(ocial) M(arket) INT(elligence), a real-time integrative approach to CI.
MSc in Business Economics specialized in Marketing from NOVA School of Business & Economics, postgraduate in eCommerce, Digital Marketing & IT from CATOLICA Lisbon SBE.
Holds an unique set of skills, balancing empirical rigour with creative thinking derived from 2 decades of proficient, resilient leadership in senior roles in Developed & Emerging Markets (US, UK, ES, PT, EU, AO).
Executive proficiency in General Management, Consultancy, Advisory, Business, Innovation & Commercial (Marketing, Trade Marketing and Sales) developed in some of the world's most admired companies - Ogilvy, Heineken, United Coffee, Red Bull, PepsiCo, Coca-Cola and Diageo - and start-up and private companies - uberbrands, Wayfield, Inspirit Music and Approved.
A proactive hands-on business optimiser across all Verticals (Retail, Wholesale, Impulse & eCommerce strategy) while a Visionary, creative entrepreneur, achiever of quality results within realistic time frames ensuring the highest standards. Generates trust and positive feelings at both personal and professional level.
International Lecturer and Teacher of CI, Strategy, Marketing & Innovation in University Masters.
BUSINESS STRATEGY & INTELLIGENCE
Strategy definition including Business Plans, Marketing, Sales
CI, Knowledge Sharing, Analytics, Planning
EXECUTION
Sales Strategy Development, Account Management, Internationalization, Business Development, Change Management
SALES & MARKETING
International Brands, Positioning, Brand Building, Product Communication, Branding, Sensory Marketing, Strategic Marketing, Word of Mouth, Innovation, NPD, Digital, Social Media
TRADE
Route to Market; Market, Channel and Customer Strategy
PEOPLE
Mentoring, Coaching
EDUCATION
Teaching, Lecturing, Training
- My Interest in Competitive Intelligence is:
- SMINT - Social Market Intelligence
- LinkedIn Profile
- http://www.linkedin.com/in/luismadureira/
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