Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

April 2008 Blog Posts (5)

Trip Report: SCIP 2008 - Society of Competitive Intelligence Professionals Annual Conference in San Diego - 14-17 April 2008

Derek Johnson & Greg Ervin Setting up the Aurora WDC Booth The SCIP annual conference in San Diego this month was my last field excursion for the spring (our baby is due to arrive May 9th) and, I confess, I was becoming more and more nervous that the downside risk of a poor turnout could make for a diminished return, not only, for Aurora’s investment as an sponsoring exhibitor, but for the CI community at large.

Having seen a steady arc of growth in recent years we’d been hoping to see a…

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Added by Arik Johnson on April 30, 2008 at 2:00pm — 4 Comments

Managing Corporate Reputation in the Era of Consumer Generated Media: a Free Live Webinar with Jason Voiovich - Wed 28 May 2008

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently. "…

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Added by Arik Johnson on April 30, 2008 at 2:00pm — No Comments

Market & Competitive Mapping for Successful Segmentation Decisions: a Free Live Webinar with Jay Kurtz - Wednesday 30 April 2008

"A study of the map will indicate where critical situations exist or are apt to develop, and so indicate where the commander should be."

~ General George S. Patton, Jr., Commander U.S. Third Army Europe

Coming up Wednesday 30 April 2008, beginning at 1:00 PM Eastern / 10:00 AM Pacific time, Aurora's COO and Director of Research, Derek Johnson, will be host of… Continue

Added by Arik Johnson on April 30, 2008 at 11:00am — No Comments

What is RSS and Why Should I Care?

For me, RSS is second only to search on my list of the most useful web applications.

RSS is neither difficult nor particularly "high tech" once you wrap your head around the basic concept of what it does. RSS provides a visually easy way to scan a lot of different websites as they update.… Continue

Added by Kieran Michael Brown on April 12, 2008 at 7:42am — No Comments

Using Game Theory to Predict Competitive Behavior - a Free Live Webinar with Dr. Niall Fraser - Wednesday 9 April 2008

"Business is a game, the greatest game in the world if you know how to play it."

~ Thomas J. Watson, Founder of IBM

Coming up next week, Wednesday 9 April 2008, beginning at 1:00 PM Eastern / 10:00 AM Pacific time, Aurora WDC's COO and Director of Research, Derek Johnson, will be host of Aurora's next live, free 75-minute webinar, featuring Dr. Niall Fraser co-founder and principal scientist of Open… Continue

Added by Arik Johnson on April 3, 2008 at 1:36pm — 1 Comment