October 2013 Blog Posts (5)

http://blog.rivalfox.com/competitive-intelligence-in-the-crm-world-a-chat-with-stewart-rogers-of-salesformics/

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The concept of competitive intelligence has arguably been around for thousands of years. Sun Tzu’s Art of War, the often-quoted text by Competitive Intelligence bloggers, originated in 500 B.C. Since then, we’ve come along way.

Competitive Intelligence as we know it was kickstarted in the 1970’s and really began to flourish in the 1980’s. Then came the Internet, and everything changed. Information, once hard…

Continuous product innovation is critical for growth and success, particularly when industry growth is flat and competition is intensifying. But innovation also has risks attached to it – the risk that after investing in its development, customers will not warm up to the new product/service.

Competitive intelligence can help organisations reduce the costs and risks...

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The topic du jour? The social CEO.

Hootsuite is on top of it, and Mashable even has a series about CEOs using social media to present their personal brand in innovative ways. The days when the only team member working on social media happened to be…