Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Examples of competitive intelligence failures and blind spots are cited to emphasize the importance and value of CI to an organization. A recent one is the failure of Blockbuster to see opportunity to take its business online – a blunder that cost it its very existence. In India one of the oft quoted example is that of HLL and Nirma in the 1980s. There are, of course, many others…
These companies did not have incompetent senior management. They were large companies with deep…Continue
Added by Varsha Chitale on March 30, 2012 at 5:13am — No Comments
I understand that competitive intelligence is important. But why are competitive intelligence needs always urgent? Most companies that approach us for intelligence want it in a tearing hurry.
That some kinds of tactical intelligence is often required immediately is understandable. Strategic intelligence, on the other hand is associated with long term decisions.....
When you need research to answer a particular problem, how do you decide whether you will use secondary or primary research? Or, what the mix of the two will be? Do you decide on the basis of the budget you have available? Do you decide based on what your team is good at? Do you decide on the basis of the time available to you?
To ensure you get value for money (VFM) on your research, you want high quality research, with a fast turnaround time (because time is money) and at…Continue
Added by Varsha Chitale on March 20, 2012 at 12:10pm — No Comments
Disposable income is a key growth driver for several industries in India such as consumer durables, automobiles, tourism, education, real estate, telecom, entertainment, BFSI and so on.
These industries are interested to know where the disposable income resides by geography, occupation, age, income group and so on, so that they are better able to target their products, sales efforts and marketing campaigns.…Continue
Added by Varsha Chitale on February 3, 2012 at 2:30am — No Comments
“Can you do research and tell me what my key intelligence topic should be?” was a request from a market intelligence analyst to us recently. What he was actually saying, is that he needs pointers on what trends or developments will be relevant to his company going forward, so that he can focus on them and prepare for them now. He wants to identify relevant “weak signals”.
All new trends/ patterns/ macro changes in technologies, society, economy, etc. start with small shifts in…Continue
Added by Varsha Chitale on January 24, 2012 at 6:56am — No Comments
This is the season for forecasting – looking at what the new year might bring… Not to be left behind, here are my two bits on what 2012 will bring for competitive intelligence practitioners in India.
Added by Varsha Chitale on December 30, 2011 at 12:47am — No Comments
Treating a patient for the wrong ailment will not make the patient better, but may actually harm him. This is as true for an organization as for the human body.
Strategy formulation (and planning) is undertaken at least one a year in most organizations; and more often than that in some organizations. Strategies are devised for navigating obstacles and challenges to reach the desired business objectives/ goals. However, if the key obstacles and challenges are wrongly identified, how…Continue
Added by Varsha Chitale on December 29, 2011 at 3:42am — No Comments
Have you talked to a stranger today? Yes, I know what Little Red Riding Hood’s mother said, but if you are a competitive intelligence analyst, you are not doing a good job if you haven’t!
Competitive intelligence is all about gaining competitive advantage (for your organization). For doing this, you have to be doing something different from what your competitors are doing.…Continue
Added by Varsha Chitale on December 16, 2011 at 2:17am — No Comments
On the SCIP linkedin group I recently came across a survey to identify the education and career moves that can lead a person into the competitive intelligence discipline. It was most interesting to note that many of the competitive intelligence practitioners, even in countries more “CI mature” than India, got into their role by accident!
Competitive intelligence in India is a very new discipline. There are few educational courses that lead to a career in CI.…Continue
While the practice of competitive intelligence is as old as competition and private enterprise itself, it has emerged as a systematic discipline and a profession in the developed economies only in the last 30 years or so. In India its practice is relatively new, but expected to grow very rapidly.
There are several reasons that come to my mind, why competitive intelligence is gaining appeal in corporate India.…Continue
Added by Varsha Chitale on October 28, 2011 at 3:20am — No Comments
The information explosion has played havoc with people’s schedules. One estimate puts the annual economic loss due to information overload at $900 billion (globally).
While drowning in information, they are starved of usable knowledge. If organizations miss market signals, they risk being outwitted by their competitors. However, it is impossible (and inefficient) for them to sift through every nugget of information out there.
How can people and organizations manage the enormous…Continue
India’s proposed National Manufacturing Policy (NMP) has ambitious objectives of creating employment for 100 million people and taking the share of manufacturing in India from the current 16% to 25% by 2022.
Competitive intelligence is critical for achieving this objective! Several successful economies such as South Korea, China, Taiwan and Brazil have used competitive intelligence for achieving their economic objectives. Hopefully the Indian implementers who will deal with the “how…Continue
Added by Varsha Chitale on September 12, 2011 at 3:38am — No Comments
Competitive intelligence can be likened to an insurance policy for a company – it helps mitigate risks arising from developments in the external environment by providing timely warnings.
Thanks to heightened global economic uncertainties, the CI insurance premiums have been rising sharply. Increased risks have also changed the way companies strategise.
What this means for competitive intelligence is that companies will now need to......…Continue
Added by Varsha Chitale on September 7, 2011 at 3:32am — No Comments
All of us have received gifts at some time or the other – on birthdays perhaps? All gifts are fun to open, but once in a while we have received something that was exactly what we wanted – the perfect gift. And that gift stood above all others – how could the giver possibly have known exactly want we wanted?
Competitive intelligence is that perfect gift!
Added by Varsha Chitale on August 4, 2011 at 8:33am — No Comments
Small businesses have limited resources at their disposal and need to figure out ways to do CI on small budgets. In…Continue
Added by Varsha Chitale on July 25, 2011 at 12:44am — No Comments
Most companies want to be and claim to be on the right side of the fine line that demarcates ethical CI from low life espionage. Only, different people and companies draw lines at different places.
Let’s first distinguish between personal and corporate ethical lines. My friend works with the competition. Is it OK if he talks to me about his company when he has had a beer too many, and I share that information internally in my organisation? This lies in the personal space – am I…Continue
Added by Varsha Chitale on December 30, 2010 at 4:18am — No Comments
In the real world, it is impossible to have perfect information on the competitive environment, although that is what everyone would ideally like to have.
In order to stay ahead of the game, senior managers are required to take fast decisions. They do the best they can based on whatever inputs they have available to them at the time. They augment the CI available to them with their own intuition and gut feel.…Continue
Added by Varsha Chitale on June 26, 2010 at 12:00am — No Comments
Added by Varsha Chitale on March 8, 2010 at 11:15pm — No Comments
One of the key inputs required for the Indian economy to continue its growth path is a revamp of its education system so as to make its ample manpower more employable.
I have long held the view that the quality of education that the government provides in India through its municipal schools is significantly inferior to that provided by the private schools. I felt the government should simply give “education coupons” for students to go to…Continue
Added by Varsha Chitale on February 16, 2010 at 11:00pm — No Comments