We all know that economies are global, the world is flat (or lumpy), and that you can't just assume all markets are the same. Thus, all competitive analyses must be global to be effective.
A question to my fellow analysts: how often can people really pull off global analysis without leaving in large national biases?
I love the idea of thinking globally. I love to travel. We have at least four languages at use here in our offices. (Note to non-Americans: Yes, I realize this is not that special. It's standard operating procedure in Switzerland, Belgium, Singapore, and elsewhere) We like to believe we're global thinkers.
And still, I get this sneaking feeling that no matter where you are, you probably can't think clearly about the Indonesian market. You'll miss vital information about entering the Chilean market. I have this suspicion that even if you collect data and analysis from five partners around the world, it's probably going to look most like the team that puts it together - German, British, American, etc.
So my questions:
Can you really produce analysis that is "global?"
If so, what do you think are the best practices?
What defines a "global thinker" in your view?