Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
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Eliana.
Please let me tell you that I have a quotation of your publication "The Seven Deadly Sins of CI" in the presentation that I give as "Introduction to CI for SMEs". ' ... some of the best analysis I have seen was done without using any of the most commonly taught analysis techniques. In most cases, all you need is a whiteboard, a marker, and a few good brains.' I agree about how important is to count on good common sense and creative thinking in most CI proyects.
Nice to meet you here.