Over the last several months, on separate work projects, I have been looking closely at Goldman Sachs, McKinsey, and BCG and how they structure their work and serve their clients. All of these are stellar organizations that succeeed by innovating, expanding the sophistication of their processes, and constantly keeping ahead of their clients (and competitors).
I was struck by the contrast with the CI discipline, where I fear that we are stuck in a rut. Go to any conference and you'll see presenters (myself included) dust off the decades-old intelligence cycle, Porter's Five Forces, etc. Is this the best that we can do? Where is the new thinking? Is anyone innovating out there? While I realize that good CI is a lot more than slick models and methodologies, these are indirect indicators of the level of thinking that goes on within a discipline.
In addition, most of these models are about how to "do" CI, and there seems to be little work done on how to elevate the discipline, build it into the DNA of an organization, or make it an integral part of a company's strategic thinking.
Of course, this type of work may indeed be going on, but practitioners are simply unwilling to share their secrets outside of their organizations. My guess, however, is that this represents only part of the issue, and that the problem runs deeper.
Any thoughts? Am I on-target here or off-base?