Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

All Blog Posts (268)

Competitive Intelligence Just Got Easy: Thank You SaaS!

The concept of competitive intelligence has arguably been around for thousands of years. Sun Tzu’s Art of War, the often-quoted text by Competitive Intelligence bloggers, originated in 500 B.C. Since then, we’ve come along way.

Competitive Intelligence as we know it was kickstarted in the 1970’s and really began to flourish in the 1980’s. Then came the Internet, and everything changed. Information, once hard…

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Added by kalie moore on October 14, 2013 at 4:08am — No Comments

Competitive intelligence for product development

Continuous product innovation is critical for growth and success, particularly when industry growth is flat and competition is intensifying. But innovation also has risks attached to it – the risk that after investing in its development, customers will not warm up to the new product/service.

Competitive intelligence can help organisations reduce the costs and risks...

Read…

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Added by Varsha Chitale on October 7, 2013 at 4:52am — No Comments

How to Gain Influence: Competitive Intelligence and Your Klout Score

The topic du jour? The social CEO.

Hootsuite is on top of it, and Mashable even has a series about CEOs using social media to present their personal brand in innovative ways. The days when the only team member working on social media happened to be…

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Added by kalie moore on October 7, 2013 at 3:24am — No Comments

Top Five Tips to Handle Competitive Intelligence Research in a Structured Way

Here at Rivalfox, many companies have expressed that they can feel overwhelmed with the competitive intelligence process.

There are so many questions that need to be answered and sometimes the right information can be tricky to obtain. Also, what really matters is the depth of your analysis, and the changes that you make in response that can strengthen your company.

We’ve blogged a lot about KPI’s for different industries, including …

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Added by kalie moore on September 23, 2013 at 5:22am — No Comments

Top Four Reasons Every Startup Needs to Invest in Competitive Intelligence.

Not long ago, gathering competitive intelligence was extremely challenging and expensive. Can you even fathom how CI happened before the internet? With the development of SaaS, competitive intelligence has been made both easy and affordable, and is something that every single business, especially startups, should consider. Most of the startups I’ve worked with are too swamped with customer development and product to focus on much else, but this is detrimental in the long run, and especially…

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Added by kalie moore on September 16, 2013 at 5:18am — No Comments

New issue of JISIB out: 2013 Vol 3 No 2

Dear colleagues! Please find information materials, which are available March 1, 2013 on the website of the Research Center of Viktor Voksanaeva. I hope that the material will be useful to all analysts. Sincerely, W. Voksanaev

Update:  New issue of JISIB out: 2013 Vol 3…

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Added by Viktor Voksanaev on September 8, 2013 at 7:39pm — No Comments

Global Patent Maps: It's the Network, Stupid!

Global Patent Map Reveals the Structure of Technological ProgressThe Physics arXiv Blog, September 2, 2013.

Today, Luciano Kay at the University of California Santa Barbara and a few pals reveal a new search tool that exploits the structure of links between patents to study the connection between technologies.

In…

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Added by Trip Krant on September 4, 2013 at 10:58am — No Comments

How to Create Must Read Content By Using Competitive Intelligence and Data

We live in a world where content is king.

B2B companies with blogs generate 67% more leads per month, on average, than non-blogging firms! How do you stand out, especially when there are 27,000,000 pieces of content shared every day? First, you need to …

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Added by kalie moore on September 4, 2013 at 3:14am — No Comments

Handbook OSINT (official directory of Internet resources and open data of the Russian Federation)

Handbook  OSINT (official directory of Internet resources and open data  of  the Russian Federation) http://t.co/lFcavb0tbG

Added by Viktor Voksanaev on August 24, 2013 at 6:30am — No Comments

An Interview with Seena Sharp: Wrestling Singlets and Prison Phones – Competitive Intelligence Case Studies You Need to Read

Seena Sharp is a leading expert on Competitive Intelligence with thirty year’s experience advising Fortune 500 and emerging companies, globally, to make smarter decisions by transforming information into a powerful competitive advantage.

Are there any important KPI’s you think that every marketer should monitor regarding competitors?

You should be aware of anything that your competitor does that is new or different. But tracking competitors is just one piece of the…

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Added by kalie moore on August 21, 2013 at 11:07am — No Comments

How Monitoring Competition Can Reveal Industry Trends and Establish Benchmarks: A Chat with Delivery Hero’s Claude Ritter

To read the entire entry click here.

We were lucky enough to sit down with …

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Added by kalie moore on August 19, 2013 at 4:02am — No Comments

Second Place is for Losers: SEO Competitive Intelligence

When it comes to creating a competitive edge, SEO matters. Ranking second on Google, instead of first, could mean missing out on hundreds of thousands of dollars. Just take a look at this recent study: On Google,18% of organic clicks go to the #1 position, 10% of organic clicks ago to the #2 position, and 7% of organic clicks go to the #3 position.

How can you make sure that you beat the competition? Track their KPI’s and create strategies that are more effective than your…

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Added by kalie moore on August 7, 2013 at 3:34am — No Comments

Competitive Intelligence for Mobile Apps: KPI’s You MUST Track

As the mobile app market continues to boom (expected revenue is set to hit $36.7 billion by the year 2015), competition is getting fierce. Has your company considered adding consumer value through an app? Perhaps a competitor recently launched a mobile app, and you are worried about the implications on your business?  Or maybe you are just interested in a slice of this money making app…

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Added by kalie moore on August 5, 2013 at 3:23am — No Comments

Competitive Intelligence in ICT Training & Certification Story

Mr. James who was just graduated from an reputed engineering institute in telecommunication sector. He was celebrating his graduation with his family, Friends and other relatives with great gathering at near by Hotel sponsored by his father. James was excited & starting thinking to work for an IT company soon.

After few days, he visited a number of companies, organization and institutions  to drop his CVs or walk in interviews. He almost attended more than six walk in interviews…

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Added by Alex Ziaullah Mirza on July 24, 2013 at 4:30am — 2 Comments

Zeroing in on the Competition: 3 Ways to Use Google Trends for Competitive Intelligence

Here are the Top 3 Ways to Use Google Trends for Competitive Intelligence:

Added by kalie moore on July 24, 2013 at 1:30am — No Comments

Competitive Intelligence Case Study: Tracking Your Competitors to Reveal Critical Industry Trends

I recently had the pleasure of sitting down with serial entrepreneur Martin Blumenau at his trendy office in Umspannwerk Kreuzberg to talk about his use of Competitive Intelligence in his previous ventures. Martin shared that, in his previous startup, continuous monitoring of the competition revealed a critical industry trend: lack of demand.

Martin joined the Gigalocal team before they launched in summer of 2011. Gigalocal is a hyper-local, real-time market-place for mini services. …

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Added by kalie moore on July 10, 2013 at 3:43am — No Comments

Essential Elements of a Customer Black Hat

We are having a discussion on what are the essential elements, or outputs of a typical customer Black Hat.  We agree to the staples: customer organization, key decision makers, funding, how they approach acquisitions, award history, etc.  It seems when we has a larger community they want to see more and that is where the discussion goes.  We get things like technical solutions, market influence, organizational cohesiveness.  It seems where you sit in the business organization drives…

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Added by Richard on July 3, 2013 at 9:58am — No Comments

"Horse Feathers Economics"

The quote, "If wishes were Horses, Beggars would ride" seems more fitting than Voodoo economics which didn't gain much traction nor did Supply-Side Economics, or other Classic Economic Theory.

The revisit to…

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Added by Gregory I. Fickling on July 2, 2013 at 3:30pm — No Comments

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